Account and campaign review
Assess the current setup, goals, targeting and available conversion data before setting priorities.
SEARCH ADVERTISING
Meet the search.
Earn the enquiry.
Bring your offer to people looking for your services with focused campaigns, relevant landing pages and a measurement plan built around meaningful customer actions.
Give every campaign a clear purpose.
A click is the beginning of the journey. We connect search intent, ad messaging and landing-page content so visitors can understand your offer and take the next step. Campaign decisions are guided by your location, services, budget and the quality of the enquiries you receive.
For businesses ready to invest in paid search and follow up with enquiries, with an offer and service area that can be clearly defined.
A FOCUSED SCOPE OF WORK
What we can
work on together.
Focused keyword planning
Group relevant searches, build negative keyword coverage and align ads with the services you want to promote.
Ad and landing-page alignment
Make the promise in your ad easy to find on the page people reach, with a clear contact or enquiry action.
Conversion and search-term reviews
Review tracking, actual search terms and lead feedback to make informed campaign improvements.
Your proposal will confirm the deliverables, access needed, timeline and fees for your project.
BEFORE WE START
Questions
worth asking.
Is ad spend included in your fee?
Ad spend and management work are separate items. We discuss the scope, management fee and advertising budget before starting.
Can you take over an existing account?
Yes. We can review an existing account and work through manager access. You can retain ownership of the account and its history.
Do you promise a set number of leads?
No. Lead volume and cost depend on demand, competition, budget, the offer and the website. We focus on measurement and practical improvements.
LET’S FIND YOUR NEXT STEP